Olympics 2012 Logo The logo for the 2012 Olympics has been unveiled in the most significant move since London won the Games. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.

“It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

ReBrandinG The 2012 Olympics Logo

Although Seb Coe thinks that this logo will act as a reminder of their promise to the Olympic spirit there are numerous people who think otherwise. (Seth Godin, Susan Gunelius). Since the strength of the international individual graphical designers is to ReBrand this logo we as ReBrandinG the World challenge you all to redesign this logo of the Olympics 2012.

You can send your designs before July 31st to competition@rebrandingtheworld.com and we will publish the best ReBrandinG efforts on this website!